Our Approach
to
Your Success
to
Your Success
As a point of reference and perspective, let's examine the normal mode of operation for so many businesses for so many years:
Number 1 --
When a business has a problem in the acquisition and retention of a customer base, they have sought out the services of various medias: radio, newspaper, TV, yellow pages, coupon envelopes, and more recently, a web presence.
One problem with this system is that these media sales departments are more interested in selling space or time than in actually bringing their clients business. Sometimes (for example, over the last 20 years of a boom economy) this seems to be working.
After all, customers are buying, right? So it must be working!
Number 1 --
When a business has a problem in the acquisition and retention of a customer base, they have sought out the services of various medias: radio, newspaper, TV, yellow pages, coupon envelopes, and more recently, a web presence.
One problem with this system is that these media sales departments are more interested in selling space or time than in actually bringing their clients business. Sometimes (for example, over the last 20 years of a boom economy) this seems to be working.
After all, customers are buying, right? So it must be working!
But is it? Without any accountability -- tracking method --
there's no way to know for sure.
Until an economic downturn happens, then it becomes very evident!
there's no way to know for sure.
Until an economic downturn happens, then it becomes very evident!
Our Approach is to make sure that each and every marketing strategy is Accountable - trackable, so that no time or money is spent on advertising that does not create a trackable, positive return on investment (ROI).
We are not compensated based on what we sell you. We are working for you and your success. We're a consulting firm whose only interest is in your success.
Doesn't that make more sense?
Number 2 -
Since the common approach has been to seek out media first in solving a sales volume deficiency (or, when the salesperson happens to walk in the door and make himself available), this marketing method is doomed to fail.
Why? Because this is backwards!
This marketing method is will not succeed because it's in reverse order. This procedure is Media first, Message, then Audience. Wrong!
Our Approach is to use proven fundamental marketing methods - methods that have built and maintained business customer bases literally for centuries.
What does this mean for your business? Imagine customers who buy from you not once, but many times. Customers who recommend you and your business to their friends and relatives. Customers who come back again and again.
Would you like to have clients who buy more of your product or service, more often?
A fundamental in marketing is that the first component of any strategy is the audience. Second is the message, and lastly, the media that will convey your message to that specific and receptive audience.
We work with our clients to help them build powerful, compelling, irresistible offers to present to their customers and prospects, in innovative and interesting ways.
Number 3 -
Many times businesses are told by their accountants (or other professionals who should be "in the know") that they should spend a set percentage of gross sales on marketing and advertising. We've heard everything from less than 1% to over 15% set as arbitrary numbers.
There are times, too, that business owners have said "I can't afford to advertise."
These situations are a clear indication that the marketing and/or advertising they're currently using is, in fact, ineffective.
Why would we say this?
Simply put, if there's a limit on the amount of money allowed or being spent on advertising, this is only because this money is not returning a profit.
For example, if every dollar spent returned two dollars, would there be any sense at all in setting limits?
It's the same thing as saying, "If you give me a dollar, I'll give you two dollars back."
In that case, how many dollars would you give me? You'd find every dollar you could to give me, because it's making a return!
Our Approach is to allocate money only on marketing methods that work. It's really that simple.
This is why our consulting services never "cost" you money. Our purpose is to bring in $$ with every change we implement. In most cases, our fees are easily absorbed in the elimination of useless, money-losing practices.
If we put an end to advertising dollars that aren't working, and bring in new clients and repeat business with those same funds that had been going nowhere, would you be happy to give us a cut? You bet you would!
This is because we help you get back to marketing methods that make a return for your business.
Number 4 -
It seems that the majority of business people/owners are so busy working in their business that they have little or no time or energy to work on their business.
Michael Gerber in his book The E-Myth Revisited, discusses this concept in great depth.
To illustrate: Let's say that you're a good plumber, and you're working for a plumbing firm as an employee. You have dreams of doing more, so you set off on your own and start your own plumbing business.
Here's where the problem sets in. You may be a great plumber! But there's a whole separate set of skills and knowledge needed to operate a business. A great plumber knows how to install a sink drain, but does he know how to find new customers? Does he know how to get his current customers to return and buy again? Does he know how to get his current and past customers to bring him new customers?
Frankly, the mechanical (in this example, plumbing) aspect of a business, while necessary and important, is only the simple component of any business.
Our Approach is to take our 150+ years of combined team experience and knowledge building and improving dozens of businesses for ourselves and our clients, and use it for your business.
Because you're so busy in the day-to-day operations of your business, and you may not have a knowledge or passion for the marketing side, this necessary component either doesn't get done, or is relegated to people with little or no interest in your success (remember the radio and yellow pages salesperson?)
When we become your partner, you get the benefit of our team of professionals whose interest is in building your business.
We have an undivided interest in your success.
We rub shoulders with, and are in continual contact with some of the most recognized marketing geniuses, past and present. We are constantly reading and learning from these marketing resources for use for our clients.
You can take comfort, too, in the fact that we will never compete against ourselves.
What we mean by that is that we will never take on your competition in your area as a client. We have an exclusive arrangement with all of our clients. If you're a building contractor in Dallas, we will not work with another building contractor in Dallas - that would be competing against ourselves!
So what do you and your business have to lose? Only more advertising money flying out your door, bringing back nothing.
In this economy, there are customers out there who need your product or service. We can help you reach these clients, so they will buy more, more often, and be delighted to tell their friends and neighbors about you!
Or you can always go back to being strung along like a cheap kite.
We are not compensated based on what we sell you. We are working for you and your success. We're a consulting firm whose only interest is in your success.
Doesn't that make more sense?
Number 2 -
Since the common approach has been to seek out media first in solving a sales volume deficiency (or, when the salesperson happens to walk in the door and make himself available), this marketing method is doomed to fail.
Why? Because this is backwards!
This marketing method is will not succeed because it's in reverse order. This procedure is Media first, Message, then Audience. Wrong!
Our Approach is to use proven fundamental marketing methods - methods that have built and maintained business customer bases literally for centuries.
What does this mean for your business? Imagine customers who buy from you not once, but many times. Customers who recommend you and your business to their friends and relatives. Customers who come back again and again.
Would you like to have clients who buy more of your product or service, more often?
A fundamental in marketing is that the first component of any strategy is the audience. Second is the message, and lastly, the media that will convey your message to that specific and receptive audience.
We work with our clients to help them build powerful, compelling, irresistible offers to present to their customers and prospects, in innovative and interesting ways.
Number 3 -
Many times businesses are told by their accountants (or other professionals who should be "in the know") that they should spend a set percentage of gross sales on marketing and advertising. We've heard everything from less than 1% to over 15% set as arbitrary numbers.
There are times, too, that business owners have said "I can't afford to advertise."
These situations are a clear indication that the marketing and/or advertising they're currently using is, in fact, ineffective.
Why would we say this?
Simply put, if there's a limit on the amount of money allowed or being spent on advertising, this is only because this money is not returning a profit.
For example, if every dollar spent returned two dollars, would there be any sense at all in setting limits?
It's the same thing as saying, "If you give me a dollar, I'll give you two dollars back."
In that case, how many dollars would you give me? You'd find every dollar you could to give me, because it's making a return!
Our Approach is to allocate money only on marketing methods that work. It's really that simple.
This is why our consulting services never "cost" you money. Our purpose is to bring in $$ with every change we implement. In most cases, our fees are easily absorbed in the elimination of useless, money-losing practices.
If we put an end to advertising dollars that aren't working, and bring in new clients and repeat business with those same funds that had been going nowhere, would you be happy to give us a cut? You bet you would!
This is because we help you get back to marketing methods that make a return for your business.
Number 4 -
It seems that the majority of business people/owners are so busy working in their business that they have little or no time or energy to work on their business.
Michael Gerber in his book The E-Myth Revisited, discusses this concept in great depth.
To illustrate: Let's say that you're a good plumber, and you're working for a plumbing firm as an employee. You have dreams of doing more, so you set off on your own and start your own plumbing business.
Here's where the problem sets in. You may be a great plumber! But there's a whole separate set of skills and knowledge needed to operate a business. A great plumber knows how to install a sink drain, but does he know how to find new customers? Does he know how to get his current customers to return and buy again? Does he know how to get his current and past customers to bring him new customers?
Frankly, the mechanical (in this example, plumbing) aspect of a business, while necessary and important, is only the simple component of any business.
Our Approach is to take our 150+ years of combined team experience and knowledge building and improving dozens of businesses for ourselves and our clients, and use it for your business.
Because you're so busy in the day-to-day operations of your business, and you may not have a knowledge or passion for the marketing side, this necessary component either doesn't get done, or is relegated to people with little or no interest in your success (remember the radio and yellow pages salesperson?)
When we become your partner, you get the benefit of our team of professionals whose interest is in building your business.
We have an undivided interest in your success.
We rub shoulders with, and are in continual contact with some of the most recognized marketing geniuses, past and present. We are constantly reading and learning from these marketing resources for use for our clients.
You can take comfort, too, in the fact that we will never compete against ourselves.
What we mean by that is that we will never take on your competition in your area as a client. We have an exclusive arrangement with all of our clients. If you're a building contractor in Dallas, we will not work with another building contractor in Dallas - that would be competing against ourselves!
So what do you and your business have to lose? Only more advertising money flying out your door, bringing back nothing.
In this economy, there are customers out there who need your product or service. We can help you reach these clients, so they will buy more, more often, and be delighted to tell their friends and neighbors about you!
Or you can always go back to being strung along like a cheap kite.
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Report
"Fatal Profit-Sucking Mistakes
Local Businesses Make
and
How to Avoid Them
Like the Plague"
Report
"Fatal Profit-Sucking Mistakes
Local Businesses Make
and
How to Avoid Them
Like the Plague"
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to Create Measurable Results
for Your Unique Business"
to Create Measurable Results
for Your Unique Business"
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or
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Blow the Doors Off Your Competition,
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Blow the Doors Off Your Competition,
and Put More Real Hard Cash in Your Pocket
in 90 Days or Less. I Guarantee it ! !
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